Eddy Ballesteros | Source | Balle Solutions LLC

Creating a Stand-Alone Online Course
People might think it’s easy to create a successful stand-alone online course, but Eddy Ballesteros, a full-time content creator and YouTuber, said this couldn’t be further from the truth. “To sell anything online, you have to spend time and energy to build an audience of fans who trust you and your content,” he said. If you have a fan base, he said people will be happy to buy from you, but it can be a hard sell otherwise. Beyond that, he said people these days want more value from a purchase.

“I think the days of just selling courses are mostly done,” he said. “People in 2024 want to belong to a community of people who share a common goal or interest.”

Finally, he said people have grown used to spending money in monthly amounts — i.e., not paying for an expensive stand-alone course. “The beauty of an online community is that it can be a monthly subscription cost rather than a prohibitively large one-time fee,” he said.

Therefore, opting to take this route can help increase your earnings. Building a community might take more time, but it can be the more lucrative option.

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Eddy Ballesteros, CEO, Balle Solutions LLC

YouTube Content Creation
Eddy Ballesteros of Balle Solutions is very bullish on the income potential of content creation, particularly on YouTube.

“People are craving authentic advice from real humans more than ever before, so video content will only continue growing in popularity,” he said. “You can monetize through YouTube’s ad revenue sharing, affiliate marketing by promoting other companies’ products, company sponsorships, and promoting your own products, services or courses.”

He stressed that while it requires patience and developing skills like video editing, the earning potential is limitless. “With persistence, implementing best practices and continuing to improve your content strategy, anyone can build a YouTube audience and make much more than a full-time income solely from their channel,” Ballesteros said.