Eitan is the CEO of Blue Wheel, an award winning omni-channel digital commerce solutions company, which has been an Inc. 5000’s Fastest Growing Companies for the past three years, and recently became a Detroit Free Press Top Workplace in 2021. In 2020, Blue Wheel launched its proprietary Amazon advertising technology, Companion, helping the company become 1 of 18 of the most important companies in the marketplace industry, as named by Business Insider.
SMS text messaging has become a key strategy Peace Out Skincare is employing to continue its rapid growth.
One thing that’s important to know is there is an educational component to beauty that can’t be overlooked, and there is a true value to providing real-time [information] and consultations to people looking into a specific skin-care product or concern. SMS can be really powerful to not just sell a product, but also to inform a brand about who the customer is and what they are looking for and need.