EO

Elena Osipova

SEO Lead at Brighterly
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Digital Marketing and SEO Specialist with over 8 years of experience. SEO Lead at Brighterly. Elena is teaching SEO at Projector Online Institute.
Elena gained experience working with e-commerce client projects like Lancôme and Kiehl's and with B2B, SaaS, B2B Marketing, and EdTech niches. She has worked with Ideals, L'Oréal, Stan's Assets Studio.
In 2023, she became a mentor at Online Institute Projector. She translated technical expertise to a non-technical audience of 20 SEO students. Elena developed practical assessments to ensure all students have the knowledge and are ready for hands-on tasks.

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  • AI Agents Revolutionize SEO: Opportunities and Challenges Ahead
    Elena notes that AI agents are shifting search from traditional engines to conversational queries, impacting SEO strategies. "Clients are already asking about AI agent optimization," she says. Rapid AI growth may challenge small businesses but offers new traffic channels. Understanding target audiences and leveraging AI for SEO automation can enhance brand visibility and reduce costs.