Eliot Hoff | Source | Global Crisis Practice Lead; Executive Director at APCO

Strategic leader and trusted counselor with more than two decades of experience in global crisis and corporate communications. Global Chair of APCO’s Crisis Communications Practice, responsible for managing and expanding APCO’s offering in the areas of crisis and issues management across. Member of APCO’s Global Leadership Team. Founded APCO’s New York Office, building market presence from four associates into a 65-person, $20 million organization. Currently represent IKEA, Estee Lauder Companies (ELC), Mars, YUM/KFC, and other organizations across multiple business segments. Examples of critical, high-profile campaigns include counseling multiple clients around COVID-19, the IKEA dresser product recall, and leading the campaign in opposition to the New York City ban of sugary drinks,