EJ

Elizabeth Jarosz

Market Research Expert at Ipsos
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  • Ipsos
    Market Research Expert
  • Livestreaming Revolutionizes Voter Engagement in 2024 Election
    Elizabeth notes, "Livestreaming shifts voter sentiment from passive to active engagement." Platforms like Kick and Twitch create moments where voters feel part of the campaign, making candidates more accessible. This 'in-the-room' feeling is significantly influencing young, tech-savvy voters' preferences.