Ella Parlor | Source | Founding Partner at EP Consulting
Ella Parlor
Ella Parlor, of EP Consulting, has spearheaded groundbreaking media partnerships with the NBA, NFL, top athletes and celebrities for global brands like Red Bull, Jameson, Don Julio, Smirnoff, Crown Royal. She has generated over $1B+ in revenue as a leader in digital marketing and retail media. With a keen understanding of how artificial intelligence is transforming marketing, Ella empowers leaders to stay ahead of the curve through her consulting expertise. She also shares her insights as the host of the ‘Eavesdrop with Ella Podcast’ and author of the acclaimed business memoir, “High Tolerance: The Intoxicating World of Alcohol Marketing.”
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EP Consulting (http://ellaparlor.com)
Founding Partner
started Nov 2023 -
Pernod Ricard (https://www.pernod-ricard.com/en)
Marketing Director
Mar 2019 – Jun 2021 -
Anheuser-Busch
Market Manager (Sales)
started Oct 2018
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CMO Perspectives: Ella Parlor Of EP Consulting On Where to Assign Your Marketing Budget and Why
An Interview With Kieran Powell
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Why are applicants ghosting companies after receiving job offers? - Tribune Content Agency
DEAR READERS: I recently heard about a pretty crazy situation involving an interview and a subsequent job offer: After three rounds of interviews, the company tendered the applicant an offer that included everything the applicant requested: salary, benefits and more. But that was the end of the story — the applicant went radio silent, never […]
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What Consulting Careers Are Right for Me?
Consulting careers include strategy, operations, HR, technical, and finance consulting. Take a quiz to figure out which one is right for you.
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Michelob Ultra's Secret to Success: Wellness-Driven Beer Marketing
Ella explains Michelob Ultra's success: "It’s not just selling beer, it’s selling permission to indulge and stay fit." With low calories and carbs, it appeals to wellness-focused consumers. Strategic partnerships and lifestyle positioning further cement its appeal. For future success, beer brands should focus on wellness-driven branding and strategic distributor partnerships.
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On Leadership in Remote Work, "Leading remote teams is about building bridges, not walls. Cultivating empathy across digital divides fosters a connected, high-performing workforce that thrives in a hybrid landscape."
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On Diversity and Inclusion, "DE&I isn't a checkbox exercise - it's an innovation engine. Fostering truly inclusive spaces where diverse perspectives collide sparks groundbreaking ideas that propel businesses forward."
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About Data Analytics, "Big data is a goldmine, but the real magic lies in AI-powered storytelling. Turning data into compelling human narratives unlocks actionable insights that drive results."
