Prior to joining Movable Ink, Elle worked in ECM marketing, B2B marketing, and communication strategy. She joins Movable Ink from Citi, where she led the overhaul of the Credit Card businesses servicing communications. Most recently, Elle ran a team focusing on Citi’s ongoing initiative to drive digital as SVP of Drive-to-Paperless Strategy.
Loyalty programs have become the popular ‘chicken sandwich’ since last year. Everyone wants one. Customers are glad to have that 10th cup of coffee for free, and the brand is glad they bought a few extra breakfast sandwiches.20 May 2021