Elle Kross | Source | Director, Strategy (Travel, Hospitality, and Food Services Practice Lead) at ...
Elle Kross
Director, Strategy (Travel, Hospitality, and Food Services Practice Lead) at Movable Ink
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Prior to joining Movable Ink, Elle worked in ECM marketing, B2B marketing, and communication strategy. She joins Movable Ink from Citi, where she led the overhaul of the Credit Card businesses servicing communications. Most recently, Elle ran a team focusing on Citi’s ongoing initiative to drive digital as SVP of Drive-to-Paperless Strategy.
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Movable Ink
Director, Strategy (Travel, Hospitality, and Food Services Practice Lead)
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QSRs are leaning into rewards programs to boost mobile orders and sales
The pandemic showed consumers the convenience of mobile ordering and gave brands a direct link to consumers in their homes.
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Loyalty programs have become the popular ‘chicken sandwich’ since last year. Everyone wants one. Customers are glad to have that 10th cup of coffee for free, and the brand is glad they bought a few extra breakfast sandwiches.
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