Ellen Wood | Source | Co-Founder & CEO at vcfo

Ellen Wood is the CEO and co-founder of vcfo, an Austin-based professional services firm renowned for its innovative “Virtual CFO” concept. Ellen has been a trailblazer in providing fractional CFO and CHRO solutions, catering to the needs of small and medium-sized businesses. Under her leadership, vcfo has supported over 6,000 clients, offering an integrated suite of finance, HR, and recruiting solutions across its offices in Austin, Denver, Dallas and Houston.

Ellen led the development and release of v360™, an innovative business assessment and strategic roadmap to enhance business value beyond revenue growth or EBITDA. This new offering evaluates critical areas – leadership, policies, infrastructure, sales, governance and employee programs. The goal is to provide businesses with 15-20 actionable recommendations to boost shareholder value, leveraging over 28 years of expertise from vcfo’s seasoned professionals. The v360™ process requires minimal client time investment it a practical and impactful tool for businesses preparing for growth opportunities, funding events, mergers or sales.

With v360™, Ellen emphasizes the importance of proactively understanding and enhancing a company's value. v360™ is designed to shift the focus from day-to-day operations to strategic growth initiatives, ensuring businesses are well-prepared for future transitions. By offering a detailed picture of a company's current market position and robust recommendations for value enhancement, v360™ helps businesses capitalize on rising CEO confidence and the positive economic outlook, ultimately driving significant long-term value.

Ellen's commitment to excellence and strategic support for businesses has been recognized with the 2024 Lifetime Achievement Award by Vistage, the world’s largest CEO coaching and peer advisory organization. This prestigious award honors long-standing members who demonstrate bold decision-making and inspire their peers. Ellen's nomination and recognition by her fellow Vistage members highlight her significant impact on the industry and her community.

Beyond her professional achievements, Ellen is deeply involved in community service. She has held leadership roles as Chairman of the Board for the University Federal Credit Union (UFCU) and the Austin Chamber of Commerce. Ellen also contributes her expertise to Opportunity Austin and the Central Texas Quality of Life Foundation boards, among other committee positions in various organizations.

Ellen's approach to leadership is marked by vision, resilience, and an unwavering commitment to excellence. Through her initiatives, she has been instrumental in expanding international capital relationships and supporting the local technology community. Ellen's peers and colleagues admire her generosity, authenticity, and dedication to improving and helping those around her.

Under Ellen's guidance, vcfo continues to evolve, ensuring that clients receive flexible, game-changing finance and HR solutions tailored to their business needs. Her legacy of leadership and community involvement sets a benchmark for excellence in the industry. For more information, please visit www.vcfo.com.