Emily Schultz | Source | Senior Brand Manager - Content and Community at BentoBox
Emily Schultz
Emily is a Brand Manager who uses strategy, data, and current internet culture to make informed and creative decisions on how to promote a brand's social presence, strengthen community, and execute brand campaigns. She has a background in photography, a passion for the food and beverage scene and use all of these interests and experiences to shape the way she creates work.
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Restaurants are so stretched thin now, as we know. Cultivating a really strong community, making sure you are brand POV and all of that looks really good on one platform. The restaurant industry is still super-heavily on Instagram and Facebook, whereas diners are definitely on TikTok.
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How TikTok videos sell you on dining out
Videos that make friends of potential customers on the social media platform TikTok are having an impact, experts say.
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BentoBox
Senior Brand Manager - Content and Community