Dr. Emmanuel Probst | Source | Global Lead: Brand Growth and Thought-Leadership at Ipsos

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Dr. Emmanuel Probst

Global Lead: Brand Growth and Thought-Leadership at Ipsos and 2 other companies
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Emmanuel Probst is Global Lead, Brand Growth and Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.

Emmanuel’s background combines 20 years of market research and marketing experience with strong academic achievements.
At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications.
He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

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  • Author
    Assemblage: The Art and Science of Brand Transformation (Ideapress Publishing)
  • Ipsos
    Global Lead: Brand Growth and Thought-Leadership
    started Sep 2019
  • UCLA (http://www.ucla.edu/)
    Adjunct Professor: Consumer Market Research
    started Jun 2017
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  • Brand Transformation Using Art & Science (with Emmanuel Probst)

    Learn the art and science of brand transformation from professor, author and brand strategist Emmanuel Probst. In this episode, I’m joined by Emmanuel Probst author, marketer and brand strategist with over 17 years of experience. Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands that don’t just sell, but transform people and the world they live in. He teaches students the tools they need to become successful brand strategists at UCLA… He hones his craft at Ipsos, helping clients to measure and amplify how brands and consumers connect And he shares the fruits of all his knowhow and experience in his books BRAND HACKS and his latest ASSEMBLAGE – THE ART AND SCIENCE OF BRAND TRANSFORMATION… Earning accolades from the likes of David Aaker, Jonah Berger and Rory Sutherland to name a few. And in this episode we explore How brand perception is...

    Article
  • The CMO Suite Hosted By Sean Halter: Emmanuel Probst, Author & Global Lead: Brand Thought-Leadership / Senior Vice President - Brand Health Tracking at Ipsos joins this episode of CMO...

    Show The CMO Suite Hosted By Sean Halter, Ep Emmanuel Probst, Author & Global Lead: Brand Thought-Leadership / Senior Vice President - Brand Health Tracking at Ipsos joins this episode of CMO Suite - Feb 12, 2023

    Podcast
  • Podcast episode Tell Me Something Good About Retail - Emmanuel Probst, Ipsos

    We need products that make an impact on us and the world we live in. But how to understand a roadmap for changing your brand? Tiffany’s has done a great job of moving out of the “Breakfast at Tiffanys” lore of Audrey Hepburn who fewer and fewer customers even know about. Brand strategy and advertising has changed whereby marketing professionals, brand strategists, can no longer dictate the brand to the audience, but must be willing to co-create with the audience or else the brand might get canceled. We’ll discuss all of this and more on this episode.

    Article
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