Eric Arvai | Source | Co-Founder & Head of Strategy at Gen City Labs

As a visionary co-founder and Head of Strategy at Gen City Labs, Emmy Award winning Eric Arvai celebrates the intersection of interactive marketing and community engagement, expertly navigating the realms of real-world experiences and the groundbreaking domain of blockchain technology. Drawing from his background in music production and media creation at UC Berkeley, Eric's approach to brand storytelling is characterized by a deep commitment to innovation and creativity, central to forging meaningful connections in today's rapidly evolving digital landscape. With a keen focus on developing tactics that resonate with audiences around the world, Eric has been instrumental in positioning Gen City Labs as a leader in crafting immersive events and pioneering blockchain initiatives.

His expertise includes driving dynamic marketing campaigns and fostering thriving communities. Eric's insights on decentralization, web3, and the metaverse have been featured in podcasts and conferences, including NFT.NYC.