Eric is the Senior Vice President of CRM and Hospitality at Zeta Global. He is responsible for the overall vision and strategic direction of the travel and hospitality vertical within IgnitionOne. Previously, Eric was Vice President of both Innovation Interactive and 360i, leading the marketing group that spearheaded advances in performance-based advertising for clients like Motel 6, La Quinta, and Extended Stay America.
The outlook for summer travel remains strong, say industry insiders, with many travelers saying they're concerned but undeterred about their upcoming plans.
More people are pivoting their plans to accommodate price hikes and additional costs, rather than canceling [travel] altogether.