Eric Christensen is Vice President of Product - Payments, Fraud and Financial Services at Digital River, an ecommerce company that processes more than $3 billion in payment transactions annually.
The world is becoming more and more ‘local’ from an eCommerce perspective. Essentially, any merchant that posts goods or services online has the potential to reach a customer wherever they may live. The first step is considering just how important a given country is to the brand’s overall go-to-market strategy before committing to which localized payment options they will offer. To do that, enterprises must be keenly aware of the nuances that are intrinsic to each market.25 April 2021