Eric Christensen | Source | Chief Payment Officer at Digital River
Eric Christensen
Eric Christensen is Vice President of Product - Payments, Fraud and Financial Services at Digital River, an ecommerce company that processes more than $3 billion in payment transactions annually.
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The world is becoming more and more ‘local’ from an eCommerce perspective. Essentially, any merchant that posts goods or services online has the potential to reach a customer wherever they may live. The first step is considering just how important a given country is to the brand’s overall go-to-market strategy before committing to which localized payment options they will offer. To do that, enterprises must be keenly aware of the nuances that are intrinsic to each market.
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Crypto’s Growth Depends On Improved Settlements
Circle CEO Jeremy Allaire told PYMNTS that a more efficient settlement process will be part of what he calls a third wave of crypto development.
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Digital River (https://www.digitalriver.com/)
Chief Payment Officer