Eric Fischgrund founded and lead FischTank PR, an NYC-based media relations and corporate communications firm specializing in climate tech / energy, finance, B2B tech, real estate and more. He has worked both agency side and in-house, and frequently contributes written content to a number of publications. Eric has deep experience across climate tech and renewables, crisis communications, brand building, entrepreneurship, office culture and writing.
The meteoritic rise of GameStop’s stock price has generated international headlines. Because of how and why the company’s stock price increased so dramatically, this is a story that will likely continue to play out in the days ahead—along with the lessons to be learned from it.
The biggest crisis management tip here is straightforward—know what you're talking about.
Many of these financial institutions were caught off guard because they weren't listening properly. They were listening to themselves, reading the Wall Street Journal and Financial Times, and ignoring the groundswell and coordination of energy at the retail level.