Eric is the Vice President Global Communications at WP Engine with 20 years of experience of working in the technology and VC industry. He is skilled in branding, corporate reputation, thought leadership, executive positioning, media relations, industry analyst relations, IPOs, mergers and acquisitions, and fundraising.
While no generation can be uniformly summarized (much as marketers will try), Gen Z has a few well-earned stereotypes: They’re socially conscious, tech-savvy, and quick to sniff out BS. “They don’t want to ‘buy’ from a brand,” says Eric Jones, who tracks Gen Z’s behavior as VP of corporate marketing at WP Engine. “Instead, they want to partner with their brands. They want a relationship; they want honesty.”