Eric Malka, co-founder of The Art of Shaving and managing partner of Strategic Brand Investments, is a serial entrepreneur, investor, coach, author, and natural health advocate. Eric is credited for pioneering the luxury men's grooming and barbering industry. Eric set out on his entrepreneurial journey at the age of seventeen as an undocumented immigrant with one hundred dollars to his name. Twenty-four years later, his company was acquired by Procter and Gamble. Unlike many other entrepreneurs, he was able to thread the needle to beat the odds of winning at the game of business start-ups. Strapped with resilience, good instincts, and great timing, Malka embarked on launching a business in his kitchen that would ultimately change the face of men’s grooming. Working side by side with his wife, the two brought their individual talents together and infused life and legacy into the iconic luxury men’s shaving brand.