Founder and CEO of award-winning consulting firm, Vivaldi Group, Erich is the secret weapon for big brands and helped the likes of American Express, Samsung and Coca-Cola transform its customer and marketing strategies to enhance its business models during this era of technological disruption. Erich is also heavily consulted in high-profile corporate lawsuits. Author of The Interaction Field, where he dissects the “do’s” and “don’ts” of great brand strategies and has strong opinions on why the Big 5 have grown too big, too powerful, and too rich for the common good and how it’s not just money that makes a monopoly.
The metaverse can push the culture forward through the fundamental reimagination of higher education curricula. Through collaboration in the virtual space, colleges and universities can develop a competitive edge, ultimately driving higher enrollment rates and student retention rates.16 November 2021
The metaverse is ultimately an extension of society, and CMOs looking to capitalize on the new advertising realm must be able to authentically leverage existing relationships to create a competitive edge through value.16 November 2021
The metaverse is a massive opportunity and far more than a marketing fad or meme; the metaverse is a hugely valuable cultural touchpoint that can accelerate digital transformation, innovation, consumer engagement and most importantly add value to all stakeholders.16 November 2021