Erich Joachimsthaler Ph.D. | Source | CEO and Founder at Vivaldi, Inc.
Erich Joachimsthaler Ph.D.
Founder and CEO of award-winning consulting firm, Vivaldi Group, Erich is the secret weapon for big brands and helped the likes of American Express, Samsung and Coca-Cola transform its customer and marketing strategies to enhance its business models during this era of technological disruption. Erich is also heavily consulted in high-profile corporate lawsuits. Author of The Interaction Field, where he dissects the “do’s” and “don’ts” of great brand strategies and has strong opinions on why the Big 5 have grown too big, too powerful, and too rich for the common good and how it’s not just money that makes a monopoly.
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The metaverse can push the culture forward through the fundamental reimagination of higher education curricula. Through collaboration in the virtual space, colleges and universities can develop a competitive edge, ultimately driving higher enrollment rates and student retention rates.
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The metaverse is ultimately an extension of society, and CMOs looking to capitalize on the new advertising realm must be able to authentically leverage existing relationships to create a competitive edge through value.
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The metaverse is a massive opportunity and far more than a marketing fad or meme; the metaverse is a hugely valuable cultural touchpoint that can accelerate digital transformation, innovation, consumer engagement and most importantly add value to all stakeholders.
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Winning Disruption: Ignore the Competition
Disruption in the marketplace does not happen because of new technologies, as Vivaldi’s founder and CEO Erich Joachimsthaler explains, but rather because consumers now adopt new technologies at an exponential rate. These technologies enable, empower, and connect consumers, facilitating disruption. To understand how behavior today changes in the future, you have to reimagine how you create value in the lives of consumers down the road. New value can only be created by changing the organization’s culture, strategy, and operations. Further, organizations must scale themselves to the speed of their changing environments. Organizations looking to create disruption must create different expectations for their customers. Take taxi companies, for example. In the face of Uber, these companies must create a different customer expectation and fundamentally change to create value for their customers. Disruption must change how consumers receive value. Organizations need to use disruption to not only create a brand, but also...
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Erich Joachimsthaler | Book - The Interaction Field
Erich Joachimsthaler, Ph. D. is one of the world’s leading authorities on brand strategy, innovation, and marketing. His interests focus on the impact of technology
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Vivaldi, Inc. (https://vivaldigroup.com/en/)
CEO and Founder
started Dec 1999