Erik is a Los Angeles-based Venture Partner for Tera Ventures in Tallinn, Estonia, & Founding partner at Vitosha Venture Partners in Sofia, Bulgaria.
We’re going direct to consumer with the product. We're also putting an emphasis on basketball tournaments and events this summer. During COVID, we focused on direct to consumer. Post-COVID, we're actually going in-person to coaches and trainers at tournaments.3 May 2022