Erik Brown | Source | Senior Partner, Tech & Experience and Emerging Tech & AI at West Monroe

Erik confirms synthetic data's rise, projected to reach $1.15 billion by 2027, driven by privacy regulations and breach costs. "Synthetic data aids industries from biotech to finance," enabling modeling without privacy risks. It fosters collaboration, allowing organizations to share insights securely, accelerating innovation. This trend helps avoid data protection issues, offering a safer path for AI development.