Erik is the Co-founder at Sourhouse. He is said to be a good listener, and that he meets his clients where they are at, and gives them more confidence in their story. Empathy is at the core of what Erik does to help founders grow new brands in an age of off-the-shelf ventures.
One of the byproducts of the COVID-19 pandemic was the rise (no pun intended) of sourdough baking. Quicker than you can say, “cabin fever,” a nation of wanna-be bakers turned their homes into warm …
You know, New York apartment, it was getting down below 60, and it was just too cold for my starter. I didn’t really understand the way temperature interacted with my starter at that point. So, I found a warm spot, which became a DIY trick. As I continued to bake, I found that my starter was kind of like always searching for a warm spot.