EH

Erik Hamilton

VP, Search & Social at Good Apple
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  • Google's Antitrust Trial: Potential Outcomes and Implications
    Erik suggests that breaking up YouTube and Android would limit Alphabet's data dominance but is unlikely. Instead, ending exclusive deals to make Google the default search engine could be the court's remedy. "Removing that insurance will increase variability but also lower costs and might not impact revenue," Erik says. Any judgment will likely face appeals, delaying changes for years.