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Erin Wallace

VP, Marketing at thredUP
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With a few notable detours— doing influencer and brand strategy for clients including Michelin & Target, and being named “Emerging Clothing Designer of the Year” by SF Magazine—Erin has spent her career bringing challenger brands to the mainstream. Currently, she leads the brand, creative, comms, social & community, retention, merchandising and integrated campaigns teams at thredUP—the world's largest online thrift store—and speak on the rising popularity of shopping secondhand and sustainability in fashion.

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  • As trend and ‘core’ cycles get faster each year, it’s becoming second nature for consumers to turn to fast fashion to get the look of the moment. We hope our #Barbiecore Dream Shop inspires fans everywhere to be mindful of how they participate in the latest trends without missing out on the fun.

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