For Amazon, referral traffic is huge,'' said Ethan Chernofsky. Nobody else has that affiliate strength.
As sophistication and adoption grow with the rise of location analytics, the decision making process is only going to improve further. The result will be a more selective and strategic growth process that helps mitigate large scale closures.
Amazon.com's dominance in online retail is clear to see: The so-called Everything Store captures 49 percent of retail e-commerce sales in the U.S., thanks in large part to its 95 million-strong army of Prime customers, who in July contributed to an estimated $4 billion spent globally in just 36 hours during a promotional binge that Jeff Bezos created out of thin air. For comparison, that's more than Church & Dwight, maker of Arm & Hammer baking soda and Trojan condoms, generates in a year. So Amazon's the biggest shopping site in the U.S. But is it the best? And how does one measure that, anyway? A common way is to look at how much of a retailer's total revenue comes from its online division.
Store closures for the first half of 2019 have already exceeded all of 2018, but many of them are positive signs of a retail restructuring.