Ethan McAfee | Source | CEO at Amify

Amazon represents nearly half of the entire e-commerce market—and growing. Brands that want to win online need a strong e-commerce strategy for the Amazon Marketplace, from product page enhancements to inventory management. This funding marks the next chapter in our tremendous growth, and we are proud to have assembled a powerhouse group of investors with a strong track record of data-centric innovation and retail industry expertise.

I am thrilled to be working alongside Anthony and Samantha. Now that we’re firmly settled into our Crystal City office with a well-rounded and strategically sourced leadership team at the helm, we’re laser focused on scaling and driving the next phase of business growth to help Brands win on Amazon.

A higher percentage of those customers would buy those products online than at a brick-and-mortar store. You’re aggregating the demand for these hard-to-find products on one place.