Evan Zall | Source | Founder at Longview Strategies
Evan Zall
With more than 25 years in strategic marketing, Evan believes that strong communications can resolve a great number of complex challenges in the world. He launched Longview Strategies to formalize and apply that impact-oriented marketing mindset to the intersection of finance, sustainability, and technology. He has deep experience in financial and professional services marketing, as well as ESG communications.
Evan is a member of the Boston Chapter of Entrepreneur’s Organization (EO). He has served as a board member for EO, New Entry Sustainable Farming Project, Raising A Reader, and the Boston Arts & Business Council.
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Longview Strategies
Founder
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The Longview Legacy with Evan Zall - Leadership in Action - Episode # 68
Today’s guest has logged over 25 years of experience in the communications world! An entrepreneurial advocate who has a passion to build and help others build, please welcome Evan Zall, President and Owner of Longview Strategies! Evan sits down with host, Mark Stiles, to discuss the concepts of sustainability and environmental, social, and governance (ESG) risk management in businesses. Evan explains his role in helping businesses manage their ESG risks, understand their sustainability impacts, and measure carbon emissions. Evan also dives into the necessity for businesses, especially those in mid-market, to meet the increasing sustainability requirements for economic advantages and legal protection. Takeaways: ~ It's essential to grasp the growing significance of ESG and sustainability risks for business operations, reputations, and future growth opportunities. Evan notes that large, public companies and businesses operating in Europe have obligations to measure and report their ESG risks, stressing also that mid-market companies face...
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How to nail the ESG conversation with clients
For clients who want sustainable investing reflected in their portfolio, financial advisors will need to find an approach that resonates while staying true to fiduciary responsibilities.
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What Is Purpose Driven Marketing? | Nowspeed
What is the meaning of purpose-driven marketing & why should it matter to you? Watch this interview with Evan Zall of Longview & David Reske of Nowspeed now!
Podcast
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Investment management firms large and small struggle with the issue of how to talk to clients about sustainable investing. A wide cross section of investors expects access to financial options that consider environmental, social and governance factors. The hard part? Figuring out not only how to incorporate sustainable investing vehicles into a portfolio, but also how to address the offerings with clients in a way that is honest, informed and brings value to the business.
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Discomfort can lead to fulfillment, and work isn't "work" when it's done with purpose and vision. It can be difficult to ingrain that in our daily outlook, but we thrive when we can be grateful for what we do, who we do it with, where we do it - and why.
