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Evgenii (Geno) Prussakov

Founder and Chairman at AM Days and 2 other companies
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* International speaker
* Bestselling author
* CEO & Founder of Loyalize
* CEO & Founder of AM Navigator
* Founder & Chairman of AM Days conference
* Lecturer at Boston University's Questrom School of Business.

Graduate of the University of Cambridge, award-winning affiliate marketing expert and educator, and founder and CEO of AM Navigator, one of the top award-winning affiliate marketing agencies in the U.S., Geno Prussakov has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Medifast, Forex Club, Volusion, Nectar Sleep, Travelex Insurance, and hundreds of smaller online businesses.
Geno has authored four books – “A Practical Guide to Affiliate Marketing” (2007), “Online Shopping Through Consumers’ Eyes” (2008), “Affiliate Program Management: An Hour a Day” (2011), and “A Quick Start Guide to Affiliate Marketing” (2014) and several affiliate marketing courses which have trained thousands of Internet marketing professionals and have been used as textbooks in numerous MBA programs around the world.

For influencing “change within the industry” Geno Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making the 2011 list of LinkShare’s Golden Link Awards Finalists. In 2013 his an-hour-a-day book was recognized as a small business classic, while in 2014 and 2015 he was recognized by Small Business Trends as one of North America’s Top 100 small business influencers. In 2017, AM Navigator was named Rakuten Marketing's “2017 Agency of the Year”.

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  • Influencer Earnings: Key Factors and Evolving Brand Partnerships
    Geno highlights audience size, engagement, and past campaign metrics as crucial to influencer earnings. Influencers earn through "paid campaigns, free products, and commissions." Misconceptions include the ease of earnings and indiscriminate promotions. Brand partnerships now demand authentic influencers and holistic marketing strategies to navigate complex buyer journeys and ensure effective campaign results.
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