Evgenii Kuznetsov | Source | CEO, founder at CATCH
Evgenii Kuznetsov
Evgenii is the founder of the AdTech platform CATCH and the Commercial Director of 2QL Corp. A marketer with an engineering background, he is an advocate of performance-oriented marketing based on measurable metrics. Eugenii’s mission is to develop a comprehensive AdTech platform for highly accurate and transparent web analytics that fully complies with GDPR regulations.
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CATCH (https://catch.tech/)
CEO, founder
started May 2024
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Who Inhabits The Digital Grasslands? | HackerNoon
Explore the digital world's wild inhabitants—from AI agents to trojans—and learn how to stay safe in today’s bot-driven online ecosystem.
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How to build a digital marketing strategy and not get washed away by storming markets
Eugenii Kuznetsov is the founder of the AdTech platform CATCH and the Commercial Director of 2QL Corp. A marketer with an engineering background, he is an advocate of performance-oriented marketing based on measurable metrics. Eugenii’s mission is to develop a comprehensive AdTech platform for highly accurate and transparent web analytics that fully complies with GDPR regulations.
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Balancing AI and Human Content: Insights from CATCH CEO
Evgenii suggests focusing on "how much AI is okay" rather than choosing between AI or human content. While AI can enhance visuals and slogans, he believes zero-party data strategies require "100% human-created" content to maintain trust, ensuring a fair trade approach where user-shared data is respected.