Eyal Melnick studied industrial design and after graduation went on to work for the largest industrial design and engineering firm in Israel, Taga. He was there for 10 years and during the last two, he managed the design department. For the past 5 years, he has been combining the 2 worlds of industrial design and graphic design and began specializing in UX/UI projects that involve the integration of 3D models. Melnick has been involved in startups from apps and software (for example a line of sales management software for WeSuite to medical companies like Lumenis and Enraf) to product designs like electric enduro bikes, medical equipment from cosmetic treatment consoles to surgical robots. Melnick was always a car aficionado. He began sketching cars and motorcycles at just 4 years old. Oto Motors was a way for him to transform a hobby into a career.