Eytan is the Chief Marketing Officer at Freightos. He is an experienced B2B digital marketer who loves to pair deep industry knowledge with digital channels, storytelling, and targeted communications. He has a background in strategic communication. Eytan handles full stack marketing, from positioning and branding to digital and offline traditional channels. He is currently focusing on content marketing, analyst relations, press engagements, event, paid acquisition, marketing automation, inbound lead development, prospecting, and more.
Maersk has bought airplanes, trucks, port terminals, warehouses, customs brokerages, and freight forwarders on its quest to control every step of the supply chain.
It’s a strong indicator that Maersk’s expertise extends well beyond sailing ships. Combined with their other assets and what they’ve been building towards, it’s not a stretch to assume that this is another rung in the ladder towards full end-to-end global supply chain ownership.