Head of Amazon at Advantage Unified Commerce (AUC), one of the largest Amazon agencies globally. Founder of eShopportunity, acquired by Advantage Solutions. We've helped hundreds of brands win on Amazon.
Amazon Partners with TikTok and Pinterest for Seamless Social Shopping
Fahim notes, “The social shopping wave has hit and is here to stay.” He highlights potential friction in connecting accounts due to security concerns but sees Amazon leveraging TikTok data to enhance its algorithms. This move may lead to the deprecation of Amazon's Inspire feed.