Faith Xue | Source | Editorial Director, Byrdie at Dotdash

We had such an amazing turnout in New York and it definitely exceeded our expectations. We found that people really wanted to come in and not only try the samples but play around with the product. It was exactly what we were hoping for in that sense. We also found that people, when they really loved something, wanted to buy it. That’s something we took into account with the second iteration for L.A.