Fang Cheng is the Co-founder and CEO of Linc Global, a Customer Care Automation platform. Linc-powered AI agents automate 80%+ directly shopper facing service interactions for leading brands and retailers. Fang previously co-founded Touchco, served as COO, and led the business to be acquired by Amazon. Prior to that, Fang had multiple years of experience as a hedge fund manager focusing on algorithmic trading.
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).
Using chatbots to automate customer service is not a new tactic; however, while they can bring strong efficiency benefits, interactions gone awry are often detrimental to customer service experiences and can have long-term ramifications. This often occurs when the dialogue flow goes off-script as a result of consumers’ follow-up questions.