Farnam Elyasof | Source | Fashion, Style & Textile Expert as well as the CEO & Founder at Flex Suits

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Farnam Elyasof

Fashion, Style & Textile Expert as well as the CEO & Founder at Flex Suits
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I’m Farnam Elyasof, fashion, textile, and style expert, as well as the CEO and Founder of Flex Suits, America’s fastest growing male fashion e-commerce store. We specialize in providing high quality, designer-like, affordable male suits, tuxedos, blazers, shirts and pants.

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  • Flex Suits
    Fashion, Style & Textile Expert as well as the CEO & Founder
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  • Mastering Ink Stain Removal: Expert Tips for Every Fabric
    Farnam explains that ink's complex composition makes it cling to fabrics. For cotton, use rubbing alcohol; denim, try vinegar; leather, opt for hairspray; silk, apply glycerin; polyester, use dish soap; and nylon, mix ammonia with water. Act fast, blot gently, and avoid heat to prevent setting stains. Farnam's guide ensures ink stains are just another laundry challenge.
  • B2B Ecommerce Growth: Insights from Flex Suits CEO Farnam Elyasof
    Farnam highlights that B2B ecommerce involves "building a supply chain" beyond direct sales. Growth is driven by niche stores and tier 2 town demand. He stresses content marketing's role in educating buyers and building trust. Farnam advises, "Don't go for the kill right away," but instead establish industry expertise through content marketing.
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  • Another necessity is having a good online experience, which is essential to 91% of customers. So make sure your online store gives value to the customer.
    But how exactly do you study your customer’s online behavior? You can use heatmap tools to see which parts of your online store customers visit most frequently, where they drop off, and where they take action.
    Heatmaps are a great way to get a visual representation of where the best leads are on your online store, so make sure to utilize them in your lead generation strategy.
    -Farnam Elyasof, Founder of Flex Suits

  • “When choosing a pair of chinos, consider the color, the occasion, your wardrobe, and the fit,” suggests Farnam Elyasof, CEO and founder at Flex Suits. “For starters, make sure you’ve measured your waist size and the length of your legs correctly so you pick a pair that perfectly complements your physique. Correct measurements are how you'll avoid selecting a pair that's either too long, too loose, too tight, or too short—any of these will make you stand out for all the wrong reasons.”

    “There are different types of chinos for different occasions, so the right choice will depend on whether it calls for dressing up or dressing down,” Elyasof continues. “For a more casual look, go for a pair that has pockets at the back and material that’s a bit thicker. If you're looking to dress up, your best choice will be a pair with pockets on the side and whose material feels thinner. Lastly, you'll need to factor in the rest of your wardrobe when choosing the right-colored pair of chinos. You want to go with a color that you can easily match with what's already in your closet—that way, you'll derive more utility from this men's fashion staple.”

  • Farnam Elyasof, fashion expert and CEO and founder of Flex Suits, points to how Native American headdresses have historically made their way into mainstream fashion. (Victoria's Secret featured them on the runway as recently as 2017—after having to apologize for the same misstep in 2012.)

    "These headdresses carry significant spiritual and cultural significance for the Native communities, and their use by anyone other than Native people is viewed as deeply disrespectful," Elyasof says.

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