Federica Bowman | Source | Global CEO at FirmDecisions
Federica Bowman
Federica is the Global CEO at FirmDecisions. She is a passionate, motivated digital leader, focused on enabling change in an ever-progressive digital landscape. Federica is a team player with extensive experience in people management and building client relationships to drive revenue and business growth. She is someone committed to engagement through thought leadership and accomplished at finding strategic solutions to business challenges.
-
FirmDecisions
Global CEO
-
IPA Bellwether Report – industry reaction | Mobile Marketing Magazine
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM “Seen within the context of continued COVID-19 restrictions, there are some promising signs of confidence coming out of the latest IPA Bellwether ad spend findings. For example, the digital advertising category has remained stable since the last quarter, while video investment at +3.3 per cent has seen its strongest improvement within the past year. “It shouldn’t come as a shock that digital and video categories are strong performers. The pandemic acted as an accelerator for increasingly digital entertainment consumption habits. Higher investment in...
Article
-
While we are not out of the woods, it does feel that a corner is being turned and the downward trajectory of marketing budgets is easing – with budgets likely to recover next financial year. This positive outlook for brands and agencies is very welcome as both can now focus on building marketing effectiveness in less challenging market conditions.
