Federica is the Global CEO at FirmDecisions. She is a passionate, motivated digital leader, focused on enabling change in an ever-progressive digital landscape. Federica is a team player with extensive experience in people management and building client relationships to drive revenue and business growth. She is someone committed to engagement through thought leadership and accomplished at finding strategic solutions to business challenges.
While we are not out of the woods, it does feel that a corner is being turned and the downward trajectory of marketing budgets is easing – with budgets likely to recover next financial year. This positive outlook for brands and agencies is very welcome as both can now focus on building marketing effectiveness in less challenging market conditions.30 August 2021