Fiona Co Chan | Source | CEO, Founder at youthforia
Fiona Co Chan
Fiona is the Chief Executive Officer and Founder at Youthforia. She is passionate about green chemistry and not using fossil fuels, and it's a big pillar of the Youthforia formulation philosophy, because most makeup contains liquid microplastic, and she just didn't want to do that. Fiona was recognized by Byrdie Eco Awards as a Eco Beauty Hero and a Disruptor. She likes making beautiful makeup that has a unique spin on existing categories while being friendly to the planet and being good for skin.
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youthforia
CEO, Founder
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Meet Youthforia, The Mark Cuban-Backed Makeup Line You Can Sleep In
Formulated with eco-friendly ingredients, AAPI-owned makeup brand, Youthforia, is on a mission to bridge the gap between makeup and skincare.
Article
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We formulate in a biobased way—what that means is when we look for ingredients, we try to source plant-based, renewable ingredients. It's not always possible, but where we can have the choice between a synthetic ingredient that comes from fossil fuels versus a synthetic ingredient that comes from plants, we choose the plant-based version.
