Flynn Zaiger | Source | CEO at Online Optimism
Flynn Zaiger
CEO of Creative Digital Marketing agency Online Optimism. Flynn Zaiger founded the agency in 2012, and grew it over the last decade to 19 employees across the East and Gulf Coasts. It's been named an Inc Best Places to Work, as well as the ICCC's Fastest 100 Growing Companies. Online Optimism is known for their social media, WordPress, content marketing, and video work. Flynn has been a featured speaker at conferences, as well as on podcasts, for topics including marketing, analytics, Reddit, social media, managing millennials/gen z, and entrepreneurship.
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Online Optimism
CEO
started Oct 2012
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Online Optimism is a 2024 Inc. Best Workplaces honoree!
Online Optimism: A leading creative digital agency producing exceptional work and fostering employee growth and wellness while supporting communities.
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5 Tips for Hiring Seasonal Employees - Main Street Launch.org
This post was written by Steve Nicastro and originally appeared on Nerdwallet on July 5, 2017. It is reposted here with permission. While some businesses may already have a strategy for hiring extra staff during the busy times, others are still figuring out their seasonal hiring needs and how to go about meeting those needs.…
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Meta shares sink 20% as Facebook loses daily users for the first time
Facebook owner Meta Platforms Inc's shares plunged more than 20% late on Wednesday after the social media company posted a weaker-than-expected forecast, blaming Apple's privacy changes and increased competition for users from rivals like TikTok.
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Best Practices for Facebook Reporting: Insights from Online Optimism CEO
Flynn emphasizes the "executive-to-expert pipeline" in reports, starting with a quick summary and diving into key metrics. He highlights the need for adaptable tools and cross-channel integration. Flynn's approach ensures clients see clear, meaningful data that aligns with their objectives, stating, "No campaign is good enough to survive your client getting bored or confused looking through the report." -
Reddit's Ban on X and Meta: A New Social Media Era?
Flynn observes, "Community-driven bans reflect a shift in platform interactions, impacting brand strategies." He notes the increasing fragmentation of social media, with platforms becoming more siloed. This trend could lead to a more community-focused landscape, challenging the dominance of giants like X and Meta.
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"Microsoft's partnership with Qualcomm represents a choice that's diametrically opposite than its main competitor, Apple. "Apple recently split up with Intel, opting to produce its own chips for most of its equipment. Microsoft is instead still relying on external chip manufacturers. This is a sign that they believe that the turn to the metaverse, and services that use their Microsoft Mesh service, are going to happen sooner or later."
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Unfortunately for users, there’s no keyboard shortcut to disable in-video advertising. If you subscribe to YouTube Premium, you can remove any interruptions by ads before or during a video, including video overlay ads.
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There will no longer be such a thing as forging impressions, or engagements, since user metrics on the blockchain will have been confirmed. Blockchain technology provides the next step toward better tracking of digital campaigns.