Fredrik Danielsson

Principal Product Manager at TinyMCE
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Fredrik is an ardent software and web app designer turned product manager, who revels in the detail. With 20+ years’ experience working across web design, UX/UI, design, marketing and software development, he specializes in web apps and services that serve the precise needs of the enterprise sector.

Over the past 5+ years, Fredrik has shifted from being the product designer to product manager of TinyMCE, an enterprise-grade WYSIWYG rich text editing component, as it’s iterated through versions 3 > 6. He’s played a crucial role in helping to bring the codebase of TinyMCE into the modern world and focusing on creating scalable components that can affect notable improvements in users productivity, content creation workflows and efficiencies.

In his current role as the Principal Product Manager of TinyMCE, he makes sense of how other designers, developers and engineers utilize and customize TinyMCE within their own software projects. He’s constantly exploring ways to bring the user experience into the core of the editor and collaborating with the engineering team on novel ways to implement complex features in a simple form.

Fredrik can speak to:
- Product Management
- Product Design
- UI/UX Design
- TinyMCE

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