Frisco Chau | Source | Managing Director, Global Head - Data & Insights at Huge
Frisco Chau
Frisco is the Managing Director and Global Head of Data and Insights at Huge. As a senior leader and change agent, he is passionate about driving growth through data products and AI transformation. Frisco has proven experience and success in global consulting firms, global network and independent advertising/creative/marketing agencies, client-side as well as at a digital products start-up.
-
Huge (https://www.hugeinc.com/)
Managing Director, Global Head - Data & Insights
-
How AI is impacting search advertising's growth
Artificial intelligence may eventually change the reach and cost efficiency of search advertising.
Article
-
It allows us to design and think about the next experience and the next products and services. Those signals that we have, in theory, allows us to push them through a search strategy in a much more holistic way — beyond everyone using keyword planner to understand where to get it.
