Garry West | Source | Owner at Imagefix

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Garry West

Owner at Imagefix
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I started out in the late 80s as an apprentice in the print trade, and transitioned in the late 90s from the tech of the past to the tech that would shape the future. I’m an award-winning digital designer and, for the past 2 decades, digital business owner.

I enjoy the blend of design, marketing strategy and leadership which my role affords me; I have a great team of digital specialists working collaboratively on design and marketing campaigns and projects. My original goal was to introduce business to tech and show leaders how to make it work for them. I now specialise in brand building which combines impactful graphic design, punchy storytelling, and user-friendly design principles.

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  • Mastering 'Near Me' Searches: SEO Tips for Local Businesses
    Garry emphasizes adapting to voice search trends, hyper-local targeting, and image optimization. He advises, “Try optimizing your content to directly answer conversational queries.” Using high-quality images with descriptive filenames and alt text enhances local search relevance, ensuring your business stands out in 'near me' searches.
  • Keyword Optimization in Menus: A Crucial SEO Strategy
    Garry highlights that keyword optimization in menus boosts SEO but warns, "it shouldn’t come at the expense of user experience." Descriptive links like "Family Law Services" enhance search engine understanding. While "Start Here" is user-friendly, it lacks SEO value. Balancing user needs with search engine requirements is key to effective website navigation.
  • Beware of SEO Scams: Tips for Choosing Trustworthy Providers
    Garry warns against SEO providers promising guaranteed page one rankings, as this is misleading. "Trustworthy providers offer evidence of their work and avoid buying backlinks." Be cautious of cheap SEO packages, as they often use harmful automated tools. Always ask detailed questions about their methods and research the company thoroughly before engagement.
Recent Quotes
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  • Garry West, creative director at Imagefix, a UK-based design and digital marketing agency, told CMSWire about popular broad market CMS platforms available today:

    "A popular and user-friendly CMS, Wix is particularly favored by users for its intuitive drag-and-drop interface and a wide array of templates, making it a great choice for individuals and businesses looking to create professional-looking websites without requiring extensive coding knowledge."

    Article: CMSWire: What Is a Content Management System?

    Imagefix Creative Director, Garry West, tells Clockify they employ a flexible pricing system that allows them to cater to each client’s needs:

    “Web design pricing is not a one-size-fits-all approach. At Imagefix, we adopt a flexible pricing system tailored to each client’s specific needs. While we have fixed pricing for straightforward projects like a 6-page brochure site, most projects are evaluated individually. We take into consideration various factors to determine the most appropriate pricing structure.”

    Article: Clockify: How 8 Web Design Companies Price their Work

    Garry West, creative director for Imagefix tells about web designers and what they do

    “For me, web design is as much about getting a feel for the business I’m designing for,” West explains. “There’s a different energy to each business I work with, and I find it helps to experience that energy as well as to understand their business model and long-term aims.”

    “There are now UX designers who focus on the user experience; UI (user interface design), which is mostly gaming, and visual designers who specialize in graphic design, branding and data visualization,” says West.

    Article: Forage: Web Designer vs. Web Developer: What’s the Difference?