Gary Lenett

Co-founder at DUER
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Gary is the Founder and Chief Executive Officer at DUER. Although he has a varied background in teaching and law, he is now known as a "jeaner" as designing and making jeanswear and casual apparel has been my singular focus for most of the last 30 years. Gary is most proud of his latest venture, DUER, where they are reinventing the jeans category with fabric that has 5 times more stretch and is 30% lighter and stronger than traditional denim.

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  • We're looking at opportunistic opportunities in the U.S. too, but most of our efforts are in Canada right now. The second store in Metro Vancouver may be in Vancouver but it may also be in the suburbs.

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