Co-Founder of IZO Spirits, Gaston Martinez — a native of Durango, Mexico — IZO Spirits is a collection of premium, handcrafted agave spirits produced sustainably right in the heart of his rural hometown according to centuries of tradition. Made sustainably from slow-roasted, wild agave hearts harvested on local ranches, every sip of award-winning IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done.
Consumers are embracing ready-to-drink (RTD) cocktails and drinking at home at a noteworthy rate, according to Circana.
RTD will give us the opportunity to penetrate new markets and expose our brand in places where it’s convenient to have ready-made cocktails.