Gautham Vadakkepatt | Source | Director, Retail Center at George Mason University School of Business

I am an award winning researcher, educator, and founding director of Mason’s Center for Retail Transformation, a center that seeks to be a go-to resource for startup, small and medium sized retailers and members of the retail ecosystem. My research focuses on managerially and societally relevant issues in the domains of non-product market strategies (e.g., sustainability, government-business relationships, corporate activism), social media and innovation, with a specific interest in the retail sector. My research has been published in the Journal of Marketing (JM), Journal of Retailing (JR), Journal of Interactive Marketing (JIM), Journal of Business Research (JBR) and Journal of Public Policy and Marketing (JPPM). I was recently named one of the 2022 top 100 retail influencers by Rethink Retail.