Born and raised in New Delhi, India, Gayatri grew up surrounded by a rich culture of storytelling and design. Her passion for creativity led her to New York, where she studied at Parsons School of Design, immersing herself in the world of branding and digital strategy. Now an expert in influencer marketing and social content, she has led campaigns for brands like Amazon Studios, Kohl’s, Petco, SharkNinja and Little Caesars (to name a few!). Her passion lies in transforming brand goals into engaging social narratives, blending cultural insights with trends to create breakthrough influencer campaigns.