Gene Caballero | Source | Co-Founder at GreenPal

Gene Caballero, born in Lima, Peru, is a distinguished entrepreneur and co-founder of GreenPal. For the majority of his life, Gene has called Nashville, Tennessee, his home. With a strong background in various corporate roles, he eventually found his calling in the thriving world of startups.

Before venturing into entrepreneurship, Gene started his career with a Fortune 50 tech company. He rose through the ranks, holding numerous management, sales, customer service, HR, and public relations positions. Demonstrating exceptional skills and leadership, Gene successfully climbed the corporate ladder, establishing himself as an expert in his field. However, his passion for innovation and desire to make a real difference led him to pursue GreenPal full-time.

At GreenPal, Gene has played a crucial role in the company's rapid growth and expansion. His primary responsibilities include growth, customer service, marketing, public relations, SEO, finance, and customer acquisition. With Gene a part of the team, GreenPal has transformed into the nation's leader in on-demand lawn care services, simplifying the process of connecting homeowners with reliable lawn care providers.

Launched in Nashville, GreenPal has grown exponentially over the years, now operating in over 250 major markets across the United States. The company boasts an impressive annual revenue of over $30 million and continues to grow at a rate of more than 25% per year. This remarkable success is a testament to Gene and his team's dedication and commitment to excellence.

Gene is a passionate entrepreneur who is dedicated to revolutionizing the lawn care industry through technology and innovation. He is committed to making lawn care services more accessible and affordable for homeowners while also helping local lawn care professionals grow their businesses.

In addition to his work with GreenPal, Gene is also a sought-after speaker and industry thought leader. He frequently speaks at conferences and events on topics related to entrepreneurship, technology, and the landscaping industry.