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George Cook

Co-founder, CEO at Honeycomb Credit
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George is the Co-founder and Chief Executive Officer at Honeycomb Credit. He is passionate about using technology to make banking more affordable, accessible, and fun. That's why George, along with his amazing co-founder, teammates, set out to build Honeycomb.

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  • Our average offering size today is around $60,000 with a range between $25,000 to $250,000. We occasionally have larger offerings up to $1M and I expect to see more of these in the months ahead. Most of our deals are fully amortizing loans with terms from 3 to 5 years. Our rates average about 12% today and range from 9% up to 15%; these are determined by a business’s operating history, the strength of personal guarantees, and collateral coverage, which nearly all of our loans include. We specialize in working with direct-to-consumer or B2B2C businesses which can run the gamut from restaurants to retail shops to ecommerce businesses to craft beverage companies. Generally speaking our businesses have a direct touch point with their customers and they are a local brand that resonates with their customers.

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