George McGregor | Source | Vice President at Approov

Experienced marketing executive, specializing in cyber-security, cloud services and communications software. Deep experience and understanding of B-to-B go-to-market dynamics and telco, finance and healthcare verticals. Track record of creating and growing brand-new businesses and organizations as well as driving change across organizations. Successful P&L management of businesses combining products, solutions, services and support. Fluent in French.

** Product marketing leadership in cyber-security, cloud services and communications software
** Deep understanding of enterprise B to B business drivers, industry verticals, cloud computing
** Strategy, business planning and competitive positioning
** Consulting practice and professional services leadership
** P&L management: product, services and support
** Track record of hiring and developing highly motivated and successful teams
** Agent of change: Passionate about building new businesses and driving change in existing teams
**Product messaging and product strategy: excellent communications skills and high level of creativity
** Highly collaborative approach to achieving business objectives