Georgia O'Brien-Perry | Source | Bulldog Digital Media
Georgia O'Brien-Perry
A dynamic PR professional with a passion for storytelling, I specialise in content creation, media relations, campaign management and brand management, and love to talk about the PR strategies of companies, celebrities and more, diving into what works, what doesn't, and what their next steps should be.
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Kate Middleton photo debacle marks a ‘turning point’ for public mistrust in images | Fortune
Growing AI sophistication “calls to question how we know what to believe anymore,” a PR manager says.
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The rise of shrinkflation: consumer trust shrinks in tandem with products
When your favorite bag of chips feels more like a bag of air, welcome to the practice of “shrinkflation” – the unsavory secret that’s downsizing your go-to goods. Experts unpack the motivations and lasting impacts of this increasingly prevalent tactic.
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20 Innovative PR Tactics That Made a Mark | Entrepreneur
Diving into the world of innovative public relations, we've gathered insights from PR professionals and marketing experts to share their unique and successful tactics. From capitalizing on TikTok trends to pitching via Twitter DMs to bloggers, explore the diverse range of twenty strategies that have made a real impact in the dynamic field of PR.
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“Shrinkflation can feel more insidious than standard inflation, because it’s deliberately designed to be less noticeable and prey on those who have brand loyalty and won’t analyze the packaging every time they shop.”
