Gil Larsen | Source | Vice President | Managing Director, Americas at Blis
Gil Larsen
Gil is a dynamic leader with 25 years of advertising sales and business development experience in building strategic media and marketing partnerships with brands. He also has a proven track record of generating revenue, recruiting and managing top-notch talent, and engineering a successful go-to-market strategy for a mobile start up launch in the U.S.
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Blis
Vice President | Managing Director, Americas
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Retailers Recalibrating Marketing Efforts as Shoppers Return to Stores
New industry survey also confirms the growing importance of omnichannel experiences
Article
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It's promising to see that as we emerge from the pandemic, retailers are pumping budgets back in-store. Ultimately, the next generation of retail shoppers is demanding an omnichannel experience that provides the same value and convenience regardless of which channels they use. And they expect retailers to accommodate their needs regardless of how they engage. Retailers who intend to capitalize on these omnichannel shopping habits must align their marketing strategies to build better experiences for these types of customers.
