Search engine optimization (SEO) is a big focus for many marketers, and that includes those of us that specialize in public relations. Because much of what we do results in the written word – be it a bylined column, a quote in an article, a social media post, a blog or other materials – it’s importa
Tips for humanizing technical language and making it easy to understand.
Today’s PR includes items like website copy and blogs, but seen through an SEO lens, those items, in turn, lead back to traditional PR.
Companies in technical industries face a number of difficulties when trying to communicate the benefits of their product or service, which often appear highly technical and overly complex to the average person. Plus, they may be used to speaking industry jargon that most people cannot decipher.