Gina Hargrave | Source | Head of Category Planning at SymphonyAI Retail CPG
Gina Hargrave
Gina Hargrave serves as Head of Category Planning at Symphony RetailAI and has 20 years of experience in FMCG retail, focused on category & space management business processes and solutions.
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SymphonyAI Retail CPG
Head of Category Planning
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Hanging In There: How CPGs Can Maintain Healthy Margins While Holding On to Empty Shelf Space
While both retailers and CPGs must contend with a completely unpredictable supply chain, inflation fears and pandemic fatigue for the foreseeable future, CPGs also face the added challenge of having limited influence over shelf allocation in stores. Learn more.
Article
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While both retailers and CPGs must contend with a completely unpredictable supply chain, inflation fears and pandemic fatigue for the foreseeable future, CPGs also face the added challenge of having limited influence over shelf allocation in stores. The best way for them to thread the needle is by having carefully analyzed data that can help strengthen their positions for keeping SKUs on the shelf, then collaborating with retailers to share how both they and the retailer keep shoppers engaged and margins healthy as a result.
